We’ve all by now heard the words “branding photos” and “branding photography”. So what are they? Branding photos are any images that an individual or business uses to promote themselves, or their products and/or services.

In our current age of social media and online networking and promotion, it’s not enough to simply be good at what you do and hope that people find you – a needle in the haystack of your industry. 

The fact of the matter is, as a society, we’ve become accustomed to being able to connect with most people and businesses via social media. Whether it’s your friends, your family, the local bakery, or your favourite celebrities – almost everyone has an @ where we can find them!  And this is where branding photos and branding photography comes in.

What do most of the largest platforms today have in common? They are visual.  You could have a great message, but that message will often not be heard unless it’s paired with an image. In fact, Twitter – a notoriously text-based platform – reports that tweets with images receive a 35% boost in retweets.  Facebook posts with an image receive 37% more engagement.  And Instagram – well, you can’t even post on Instagram without an image!

So what does this mean for your business and brand? It means that you need CONTENT – and a continuous flow of fresh content at that – in order to communicate not just your products, services, and offerings, but also to portray the person behind the brand. 

Jason Martin and Patrick Simmons, partners of Martin Simmons Architects in Kitchener, photographed
at the Google building in Breithaupt Block, which they had designed.

People are driven by stories and connection. Often, connecting with the person behind a business (especially small business) is how a consumer chooses to go with that business as opposed to a similar company with which they haven’t been able to connect.

My photography company is a perfect example of this.  Let’s face it, most people are not comfortable in front of a camera and many people downright dread it!  However due to my ongoing presence on social media, potential clients are able to learn a bit about me and my life, as well as my business and service offerings. This allows potential clients to feel a connection with me before they’ve even reached out, which reduces their anxiety about booking a photoshoot, and the photoshoot process itself.

Without branding photography, your business runs the risk of seeming out of touch, will have a hard time reaching new customers and nurturing existing relationships, and will find it increasingly difficult to build trust with your target market.

The trick is to keep your images and content current! Often, branding photoshoots take place every quarter or twice a year, depending on the client and their needs. We would be happy to discuss your particular needs and find a fit that works best for you!

We look forward to hearing from you!