We all know that trust is an important factor in business. When you are selling a product or service, a potential customer has to trust you before they will buy from you. After all, if you don’t trust a business or business owner, why would you give them money?

A few months ago, I was asked by communications and PR expert Becca Grieb if I would be a guest on her brand new podcast, The Marketing Brief. I was very excited and honoured that she would ask me to be a guest, and we had a great time discussing how to build a great brand on Episode 3! We received lots of great feedback from listeners who said that they had learned a lot from our discussion.

Becca and I decided to team up once again, this time for Episode 24 where we discuss “5 Tips for Building Trust with your Audience“.

Building trust is an often overlooked component to running a business

In this age of social media, the lines between business and personal are ALWAYS blurred. How do you decide what to share? Will over-sharing build or erode trust? Is there a time and place for vulnerability? Should you even add clients to your personal social media channels? What are the best tools to use for promoting your business in order to showcase what you do, and build trust with your audience? How do professional images tie in to building trust? Should you post selfies? How important are Google reviews and what’s the best way to use them?

5 Tips for Building Trust with your Audience

Tune in to Episode 24 where Becca and I delve into a variety of topics around building trust in business with 5 straightforward tips which we hope listeners will begin considering and implementing in order to see their businesses grow!

Check it out and let us know what you think!