When Hardlines HIQ magazine reached out through their art director, Shawn Samson, looking for a photographer to capture CEO Ian White of Home Hardware, I knew it was going to be a special assignment. I was excited to see their detailed shot list and to bring their vision to life.

We met at Home Hardware’s massive St. Jacobs warehouse….a location that’s as impressive as the company’s 60-year history in the town. Ian arrived with the kind of warmth and approachability that instantly puts everyone at ease. It was clear from our conversations that he genuinely cares about the company, its legacy, and the well-being of the people who keep it running.

With the Home Hardware team, Hardlines reps, and a lot of good energy in the room, the shoot came together seamlessly. I’m thrilled with how the images turned out, and there’s nothing quite like seeing the final product in print! Especially when it’s a story that feels so connected to the local community!

If your trade magazine needs a photographer in Ontario or abroad, send me an email – I’d love to learn more about your project!